PRESS KIT
She may be one of several rising stars to have emerged from the online world, but there’s nothing ‘virtual’ about Sophie Lloyd’s talent. It hasn’t gone to her head – she understands that music is about songs and hooks – but when she unleashes that shred of hers, it’s somewhere between Judas Priest crunch and squeal and the unshackled genius of Extreme legend Nuno Bettencourt. With each of the 11 tracks featuring a star guest, it’s clear the British muso is attracting a wealth of interest, names like Lzzy Hale, Black Stone Cherry's Chris Robertson and Trivium's Matt Heafy queuing up to be part of her story. Everything was going so well for Sophie Lloyd. The 27-year-old British guitarist had recently completed her first tours of the U.S. and Europe as part of rap-rocker Machine Gun Kelly’s band. It was a heady time for Lloyd, who, despite her sizable following on YouTube and Instagram, had previously only played club and pub gigs around the U.K. before signing on for Kelly’s Mainstream Sellout tour in the spring of 2022. Now she was playing big-time venues – Madison Square Garden, Wembley Arena, even the odd stadium or two – and she was “going down a smash.”